Pacific island “John Frum” cargo cult

March 5th, 2006

Smithsonian reports on a classic cargo cult, on Tanna, Vanuatu:

“John promised he’ll bring planeloads and shiploads of cargo to us from America if we pray to him,” a village elder tells me as he salutes the Stars and Stripes. “Radios, TVs, trucks, boats, watches, iceboxes, medicine, Coca-Cola and many other wonderful things.”  The island’s John Frum movement is a classic example of what anthropologists have called a “cargo cult.”…. The locals don’t know where the foreigners’ endless supplies come from and so suspect they were summoned by magic, sent from the spirit world. To entice the Americans back after the war, islanders throughout the region constructed piers and carved airstrips from their fields.

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